Abel Tasman beach: Givealittle campaign successful as gov’t offers aid

A late top up by the government and an anonymous donor has helped the Givealittle crowdfunding campaign to win the tender process.

The Givealittle campaign was supported by over 39,000 people, pledging over $2 million. The government added to this by pledging $350,000 to help get the bid over the line.

Conservation Minister Maggie Barry confirmed the contribution, saying that it is inspiring to see how this campaign showed “New Zealanders’ deep connection to our land and our desire to see it protected.”

“Duane Major, Adam Gard’ner and the almost 40,000 Kiwis who donated close to $2 million to buy Awaroa beach deserve the thanks of the nation for their generosity, energy and spirit,” Ms Barry said. “As the Prime Minister said during the appeal, the Government was ready to step in with a modest contribution if needed.”

See the Givealittle campaign page here.

According to the organisers, an anonymous donor–a philantropist who did not want to be named, but gave a no-strings attached offer–also gave a last-minute aid to help the campaign. “It was a critical component. We wouldn’t be here without them,” said campaigner Duane Major.

Talking about the success of the campaign, Major said: “It’s been amazing and an incredible feeling of interest and goodwill and warm fuzzies.

“There’s no heroes here, we’ve done something together,” Major added. “It’s been a privilege to be part of it.”

The Herald talked to a Givealittle spokeswoman, who said that the team is in the process of finalising the details of the campaign. They will soon be sending an email to everyone who donated.